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Selected client work

Work that shipped. Clients who came back.

A selection of the brands and products appico has designed, built and grown. Open any card with a case study to read what we did and what it added up to.

LUXURY MARKETPLACE · 2.5M MONTHLY VISITORS

JamesEdition

UX consulting, information architecture and conversion work for the world's #1 luxury marketplace.

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"A factory of ideas."

Isabel Grün, Product Manager

AUTOMOTIVE

Jaguar Land Rover India

Strategy, design, development and analytics behind India's Defender launch digital presence.

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"Just the fit Jaguar Land Rover needed."

Dr. Nick Rogers, Director of Engineering

D2C HOME DECOR · SHARK TANK INDIA

Nestroots

Technology strategy, e-commerce build and go-to-market for a $2M+ annual sales D2C brand.

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"A fantastic-looking and performing website."

Chavvi Singh, Co-Founder

IT SERVICES · $3M+ ARR

Oyelabs

Brand, web and SEO for a product-development agency ranking on competitive keywords.

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"Disciplined, committed, over-delivers. Three years in, I would re-hire any day."

Anurag Jain, Founder & Director

PHARMA COMPLIANCE SAAS

cGen · compligen.ai

An AI-native computer-system-validation (CSV/CSA) platform for GxP-regulated pharma, biotech and medtech, built end to end by appico.

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RETAIL & JEWELLERY SOFTWARE

GoldKitty

Gold savings scheme platform, member app, admin command centre, UPI & WhatsApp, built hand-in-hand with a working jewellery store.

AI HARDWARE · BRAND EXPERIENCE

Even Realities

Storytelling, interface design and scroll-driven motion for the G2 smart glasses launch page.

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PRESTIGE BEAUTY · ECOMMERCE

Shiseido

Design, front-end and commerce experience for a global, multi-market beauty storefront.

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LUXURY RETAIL · VIRTUAL TRY-ON

Goldsmiths

Design, front-end and commerce experience for a UK luxury watch and jewellery retailer, with virtual try-on.

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CLIENT WORK

KFC India

MVP in 6 Days.

CLIENT WORK

Habitica

E-commerce in 5 Days.

CLIENT WORK

Flirtini

Mobile App in 13 Days.

CLIENT WORK

Walkie Talkie

Web App in 8 Days.

CLIENT WORK

BeReal

SaaS Platform in 4 Weeks.

CLIENT WORK

TechFlow

Delivered in 7 Days.

CLIENT WORK

HealthPulse

Delivered in 7 Days.

CLIENT WORK

SwiftCart

Delivered in 7 Days.

CLIENT WORK

NovaPay

Delivered in 7 Days.

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