Search Engine Optimisation

SEO that compounds while you sleep

Technical foundations, on-page precision and content clusters that own your topic, built by the team that also builds the website, so every fix actually ships.

appico SEO services, technical, on-page and content SEO
Our take: SEO is compounding equity, not a monthly fee for "doing SEO." Anyone promising page one in 30 days is selling something else. We fix the foundations, publish clusters that own your topic, and report on accounts you own, because rankings are earned, not rented.
What's included

The full SEO stack

Technical SEO

Crawlability, page speed, Core Web Vitals, sitemaps, robots, canonical hygiene, structured data (schema), the plumbing search engines require before content can rank.

On-page SEO

Title and meta architecture, heading hierarchy, internal linking, image optimisation and keyword mapping, page by page, against a documented plan.

Content clusters

Interlinked guides that answer the questions your buyers actually search, written for humans, structured for search engines, published on a steady cadence.

Local SEO

Google Business Profile, local landing pages, citations and reviews strategy, for businesses whose customers search "near me".

Analytics & Search Console

GA4 and Search Console configured in your name, with conversion events that measure enquiries, not just sessions.

Monthly reporting

Rankings, traffic, conversions, work completed and next month's plan, in plain English, every month.

SEO specialisms

Focused SEO for how you grow

Proof of method

We run our own playbook

This website runs a 140-guide content cluster, schema on every page, auto-generated sitemaps and templated on-page SEO, the exact machinery we deploy for clients. Browse the build guides to see it live, or read our take on SEO vs PPC.

Every audit finding mapped to a fix we can ship ourselves
Schema (FAQ, breadcrumb, product, article) on relevant pages
Content briefs driven by real search data, not guesses
No black-hat shortcuts, nothing that risks your domain
What to watch for

Where SEO budgets get wasted

The traps we see cost businesses the most, so you can avoid them.

Guaranteed rankings

No honest SEO guarantees a position, because Google decides rankings, not the agency. A guarantee is a sign someone is selling risk, not results.

Churn-and-burn content

Cheap, thin articles pumped out for volume age into dead weight. A smaller cluster of genuinely useful, interlinked pages beats a hundred forgettable ones.

Content on a broken foundation

Publishing on a slow, unstructured site is building on sand. We fix crawlability, speed and schema first, or the content never gets its chance.

Advice that never ships

Most SEO stops at a PDF of recommendations. Because we build the site too, our findings become deployments, not a to-do list you have to hire someone else to action.

Common questions

SEO, asked and answered

How long does SEO take to show results?

Honest answer: 3 to 9 months for meaningful organic growth, depending on your starting point and competition. Technical fixes can lift rankings sooner; content clusters compound over quarters. Anyone promising page one in 30 days is selling something else.

What is a content cluster and why do you keep mentioning it?

A set of interlinked guides that comprehensively answer the questions around one topic your buyers search. Search engines reward topical depth. Our own site runs a 140-guide cluster, it is the same system we build for clients.

Do you guarantee rankings?

No, and no honest SEO does, because rankings are decided by Google, not us. We guarantee the work: audits, fixes, content and reporting, with every change documented and every metric visible in accounts you own.

Can you work with my existing website?

Yes. We audit what exists first. Sometimes the site is fine and only needs on-page and content work; sometimes the honest recommendation is a rebuild, and since we build websites too, either path stays under one roof.

Free SEO audit

Send us your site. Get an honest audit back.

Within 48 hours: what's broken, what's missing, what to do first, and what it would cost to have us do it.

Request the audit