A complete digital launch for three flagship Land Rover ranges in India: premium storytelling, high-intent lead capture, and every customer signal wired into the CRM.
appico's role: Strategy, design, development and analytics
Jaguar Land Rover needed a complete digital launch for three flagship ranges in India: Defender, Discovery and Range Rover. The brief was not a brochure site. It was a full-funnel engine that could tell a premium story, capture buyers with real intent, and pass every signal into the CRM.
Luxury cars are bought slowly. A buyer may research for months before visiting a showroom, so the site had to work across that whole period, not only on the first visit.
The end-to-end digital journey mapped for the luxury automotive buyer in India.
Designed and shipped landrover.in: premium, mobile-first and immersive.
Session, scroll-depth, heat-map and funnel tracking wired in from day one.
Cross-channel infrastructure built for a long consideration cycle.
“I thank Appico for finding us and coming up with the concepts for our digital media. A skilled team, just the fit Jaguar Land Rover needed.”
A focused look at the idea, goals and timeline, ending in a buildable spec and a clear technical roadmap.
Product structure, stack selection and AI integration, chosen around the delivery goals.
AI-accelerated development in parallel, with real commits every day.
Automated test suites plus manual QA, across devices.
Deployed to production and monitored, ready for real users.
Fixes and iteration as the user base grows.