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Frequently asked questions

How we work, what things cost, who owns what, and what happens after launch. If your question isn't here, ask us directly, we reply within 24 hours.

About appico & how we work
What does appico do?

appico is an AI-amplified product agency: we design and build websites, mobile apps and software products, run digital marketing (SEO & PPC), and ship white-label products like GoldKitty. One team from strategy to post-launch support.

What does "AI-amplified" actually mean?

Our senior team uses AI tooling to accelerate the repetitive 60% of software work, boilerplate, variants, QA passes, content structure, while strategy, design judgement and code review stay human. You get agency-grade output on compressed timelines.

How fast can you deliver?

A new SEO-ready business website in about 5 days, an upgrade of an existing site in about 10, an MVP in about a week for well-scoped ideas, and mobile applications in about 30 days. Complex products are scoped milestone by milestone.

How quickly do you respond to enquiries?

Within 24 hours, usually much faster. Email Founder@appico.in or use the contact page.

Pricing & engagement
How does pricing work?

Fixed scope, milestone-based pricing agreed before we write a line of code. Every proposal itemises deliverables and acceptance criteria, so you always know what a milestone costs and what it contains.

Do you work with startups and small businesses?

Yes, from first-website local businesses to funded startups and established brands. The process scales to the project; the standards don't change.

Do you sign NDAs?

Yes, on request, before any detailed discussion of your idea or data.

Ownership & support
Who owns the source code and accounts?

You do, code, domain, hosting, analytics and ad accounts are set up in your name from day one. If we ever part ways, everything stays with you.

What happens after launch?

Every rollout includes post-launch support and training. Ongoing maintenance is available as a simple monthly arrangement, and because we built the product, fixes are fast.

Can you take over a project another team built?

Usually, yes. We start with a code and infrastructure audit, tell you honestly what shape it's in, and quote the path from there.

Products & services
What are appico products?

Ready-to-launch, white-label software, like GoldKitty, our gold savings scheme platform for jewellers. You get full source code, your branding, and launch support. See the Products page for the current catalogue.

Do you do SEO and paid ads?

Yes, technical & content SEO and managed Google/Meta PPC, run by the same team that builds the websites, so recommendations become deployments. See our Digital Marketing services.

Do you build for clients outside India?

Yes, we serve clients worldwide, with work delivered remotely and communication over email, WhatsApp and video calls in your timezone.

Still curious?

Ask us anything.

Real answers from the founder's desk, within 24 hours.

Contact appico Founder@appico.in