UX consulting, information architecture and conversion work for a luxury marketplace with 2.5 million monthly visitors and more than 550,000 live listings.
appico's role: UX consulting, information architecture and conversion
JamesEdition draws 2.5 million visitors a month from more than 140 countries, with over 550,000 live listings, 60 percent of them priced above one million dollars. Traffic was never the problem. The problem was moving the right buyer to the right listing without friction.
It also had to be done without losing the unhurried tone that luxury demands. A marketplace selling fifty million dollar villas cannot behave like a discount store.
Navigation logic rebuilt around buyer intent rather than product taxonomy.
Fewer steps to an inquiry, with the same premium feel.
Unified filters across a range from $500K watches to $50M villas.
Guided journeys, with no intrusive personalisation prompts.
“A very sensitive, complex role, delivered under pressure in a collaborative team environment. A factory of ideas.”
A focused look at the idea, goals and timeline, ending in a buildable spec and a clear technical roadmap.
Product structure, stack selection and AI integration, chosen around the delivery goals.
AI-accelerated development in parallel, with real commits every day.
Automated test suites plus manual QA, across devices.
Deployed to production and monitored, ready for real users.
Fixes and iteration as the user base grows.