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Branding & Design

Branding and design that looks the part

Logo, identity, brand guidelines and UI design, created by the team that also builds the product, so your brand ships into a real website and app, not just a PDF.

Branding and design that looks the part

A brand is not a logo, it is the impression that survives every touchpoint: the site, the app, the deck, the ad. When those pull in the same direction, trust compounds; when they drift, even good work looks amateur. The advantage of branding with a product team is simple, the identity we design is the identity that actually ships, into a real website and app, not a PDF that gets forgotten.

Our take: a brand only earns its cost when it is used consistently and built into the real product. We design it to ship, with the guidelines that keep it consistent long after handover.
What's included

Branding & Design, end to end

Logo & identity

A distinctive logo and the full visual identity around it, colour, type, marks, built for real use.

Brand guidelines

A proper brand book: logo usage, palette, typography, imagery and voice, so your brand stays consistent.

UI/UX design

Product and interface design that turns the brand into screens people enjoy using.

Design systems

Reusable components and tokens so the brand scales cleanly across web and app.

Marketing collateral

Social, ads and print assets that stay on-brand across every touchpoint.

Pitch & deck design

Investor and sales decks that look as considered as the business behind them.

FigmaDesign systemsBrand guidelinesUI kitsIllustrationMotion
Specialisms

Branding & Design, by focus

How we work

Scoped, shipped, and yours

1

Discover

Who you are, who you serve and what you must stand apart from, before any pixels.

2

Design

Directions explored, then one refined into a complete identity you sign off.

3

System

Guidelines, tokens and components so the brand is usable, not just beautiful.

4

Ship

The brand handed over, and, if you want, built straight into your site and app.

What to watch for

Where these projects quietly go wrong

The mistakes we have seen cost founders the most, so you can avoid them.

A logo without a system

A single logo file with no palette, type or usage rules drifts into inconsistency fast. A small system keeps the brand coherent everywhere it appears.

Design that never ships

A beautiful brand that does not translate into a real website and app is half a job. We hand off in the same system our developers build from.

Style over strategy

Pretty that does not say who you are or who you serve is just decoration. We start with positioning, then design.

No guidelines for later

Without a brand book, the next vendor or hire quietly breaks the brand. Guidelines make consistency survive handover.

Why appico

Made by the team founders re-hire

Design created by the team that also builds the product
Your brand ships into a real website and app, not just a PDF
Complete brand guidelines, so consistency survives handover
A design system, reusable across every screen and channel
Full ownership of source files and assets
Trusted on brand and design work by JamesEdition, Nestroots and JLR India
Common questions

Branding & Design, asked and answered

Do you design just a logo, or a full brand?

Both. Some clients need a sharp logo; most benefit from the full identity around it, colour, type, marks and guidelines, so the brand holds together everywhere it appears. We scope to what you actually need.

How much does branding cost?

It depends on scope, from a focused logo and mini-guide to a full identity with a design system. Pricing is fixed by milestone and agreed before we start, so there are no surprises.

Do I get brand guidelines?

Yes. Beyond the logo you get a proper brand book, logo usage, palette, typography, imagery direction and voice, so your team and any future vendor keep the brand consistent.

Do you do UI/UX design too, not just brand?

Yes. We design product interfaces and turn the brand into a working design system, the same one our developers build from, so what is designed is what ships.

How long does a branding project take?

A focused identity typically takes a couple of weeks; a full brand system with guidelines and UI takes longer and is scoped milestone by milestone. We agree the timeline before starting.

Can you build the website and app too?

Yes, that is the point of branding with a product team. Your identity ships straight into a fast website and a real app, so the brand you approve is the brand your customers see.

Explore more

Everything under one roof

Free quote

Tell us what you're building.

Send the brief and we come back within 24 hours, with questions and an honest scope, not a canned pitch.

First consultation is freeYou own the code and accounts from day oneFixed scope, milestone-based pricing
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