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Selected client work

Work that shipped. Clients who came back.

A selection of the brands and products appico has designed, built and grown. Full written case studies are in progress, meanwhile, here's the work and what the founders said about it.

LUXURY MARKETPLACE · 2.5M MONTHLY VISITORS

JamesEdition

UX consulting, information architecture and conversion work for the world's #1 luxury marketplace.

"A factory of ideas."

Isabel Grün, Product Manager

AUTOMOTIVE

Jaguar Land Rover India

Strategy, design, development and analytics behind India's Defender launch digital presence.

"Just the fit Jaguar Land Rover needed."

Dr. Nick Rogers, Director of Engineering

D2C HOME DECOR · SHARK TANK INDIA

Nestroots

Technology strategy, e-commerce build and go-to-market for a $2M+ annual sales D2C brand.

"A fantastic-looking and performing website."

Chavvi Singh, Co-Founder

IT SERVICES · $3M+ ARR

Oyelabs

Brand, web and SEO for a product-development agency ranking on competitive keywords.

"Disciplined, committed, over-delivers. Three years in, I would re-hire any day."

Anurag Jain, Founder & Director

PHARMA COMPLIANCE SAAS

cGen · compligen.ai

An AI-native computer-system-validation (CSV/CSA) platform for GxP-regulated pharma, biotech and medtech, built end to end by appico.

RETAIL & JEWELLERY SOFTWARE

GoldKitty

Gold savings scheme platform, member app, admin command centre, UPI & WhatsApp, built hand-in-hand with a working jewellery store.

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