A launch experience for the Even Realities G2 smart glasses: storytelling, editorial interface design, and scroll-driven animation and parallax engineering.
appico's role: Storytelling, UI, and GSAP and parallax engineering
The Even Realities G2 is a pair of AI smart glasses in aerospace-grade titanium, weighing 36 grams, with real-time translation across 35 languages. The specification alone could not sell it. The product needed a landing experience that let a visitor feel what it is like to live with it.
So the page was built around presence rather than features. The idea that carries it is that the glasses are designed to disappear into your life.
The product framed as "designed to disappear in your life": presence, not a gadget.
Clean, spacious and cinematic, with each fold opening a new dimension of the product.
Scroll-triggered animation that mirrors the ambient way the product's AI works.
Cinematic scrolling over high-resolution product photography.
A focused look at the idea, goals and timeline, ending in a buildable spec and a clear technical roadmap.
Product structure, stack selection and AI integration, chosen around the delivery goals.
AI-accelerated development in parallel, with real commits every day.
Automated test suites plus manual QA, across devices.
Deployed to production and monitored, ready for real users.
Fixes and iteration as the user base grows.