Technical strategy, ecommerce build and go-to-market for a premium home decor brand that went on to be featured and funded on Shark Tank India.
appico's role: Technical strategy, ecommerce build and go-to-market
Nestroots is a premium home decor brand selling direct to consumers. appico led the technical infrastructure and the go-to-market playbook that made the brand investable, and then scalable.
The store had to do two jobs at once: carry a growing catalogue, and stay standing when national television sent a wave of traffic to it.
An ecommerce backbone built for catalogue scale and for the traffic spikes that followed Shark Tank.
Positioning against mass-market players, to own the design-forward premium tier.
Performance marketing, SEO, social commerce and conversion work wired together end to end.
The $100K raised was directed into the highest-return channels first.
“Appico delivered a fantastic-looking and performing website, I was glad they helped me build my first venture. Everything scaled from there.”
A focused look at the idea, goals and timeline, ending in a buildable spec and a clear technical roadmap.
Product structure, stack selection and AI integration, chosen around the delivery goals.
AI-accelerated development in parallel, with real commits every day.
Automated test suites plus manual QA, across devices.
Deployed to production and monitored, ready for real users.
Fixes and iteration as the user base grows.