We build online stores, subscription sites and product configurators for brands selling in the US, UK and EU. Fast pages, a checkout that does not leak orders, and a store you own outright.
A store is judged at two moments: when the product page loads and when the customer pays. Most of the money lost in ecommerce is lost there, to slow pages, surprise shipping costs and checkouts that ask for too much. Design matters, but only after those two moments work.
appico is an AI-amplified product agency based in India, serving brands and founders in the US, UK and EU. We build custom stores and we also extend hosted platforms when that is the smarter choice. AI compresses scoping, design concepts and front-end work. Engineers handle the architecture, payment and inventory integrations, security and hardening. A website starts from $1,000 in about 5 days and a custom MVP from $10,000. You pay by milestone, and the code, domain, hosting and analytics accounts are yours from day one.
Catalogue, search, cart and checkout designed around your products, not a theme's assumptions.
Recurring billing, pause and skip controls, and recovery flows for failed payments.
Live previews for custom, engraved or made-to-order products, with print-ready output for production.
Custom themes, apps and integrations when a hosted platform is the right base.
Stock, orders and invoices kept in step between the store and the systems your team already runs.
Native apps for brands with repeat customers, with push notifications tied to orders and offers.
The standards that usually apply in the US, UK and EU. We build to the ones your product needs and tell you plainly which those are.
Card payments must go through a compliant provider, ideally with hosted payment fields so card numbers never touch your server.
Marketing and analytics cookies need consent in the UK and EU, which affects how tracking and remarketing are set up.
UK and EU law gives online shoppers cancellation rights and requires clear pricing, delivery and returns information.
Ecommerce services sold to EU consumers are expected to be accessible, so keyboard use, contrast and form labels are build requirements.
Tax often depends on the buyer's location, so the checkout needs a tax engine or service, not a single fixed rate.
We map products, variants, shipping rules, taxes and returns. Gaps here cause most post-launch problems.
AI-assisted concepts give you a staging link by day 3, starting with the two pages that earn the money.
Engineers connect the payment provider, inventory, couriers and accounting, and check every data field arrives in the right format.
We run test orders, refunds and bulk imports through the whole chain before opening the doors. A 14-day bug-fix window follows.
An order that reaches the store but not the warehouse or the accounts is worse than no order. Mock orders through every connected system catch this.
Customers abandon carts when the total jumps at the end. Show the full cost early, and make sure VAT and sales tax rules match each market.
Large images, stacked apps and tracking scripts slow the store on the phones shoppers use. Performance needs a budget, the same as design.
Returns are part of the purchase. A store with no clear refund flow creates support tickets, chargebacks and bad reviews.
A website starts from $1,000 and takes about 5 days. A custom store with configurators, subscriptions or several integrations is closer to an MVP, which starts from $10,000. The price depends on catalogue complexity and the systems we connect. You get a fixed quote with milestone payments before work begins.
Use a hosted platform if you sell standard products with standard shipping. Go custom if your product is personalised, configured or bundled in ways the platform handles badly, or if platform fees and app subscriptions are eating your margin. We build both, so the recommendation is based on your catalogue, not our preference.
Yes. We move products, customers and order history, and we map old URLs to new ones so search rankings are protected. Bulk import and export are tested before the switch. We plan the cutover for a quiet trading period and keep the old store available until the new one is confirmed working.
Yes. appico runs SEO and PPC alongside development. For a store, that means technical SEO built into the templates, product and category page structure, and ad accounts set up in your name. Marketing is scoped and priced separately from the build, so you can take one without the other.
Yes, a mobile app starts from $12,000 and takes about 30 days. It makes sense when customers buy repeatedly, because push notifications and saved payment details bring them back. For a new brand with no repeat base yet, a fast mobile website is the better first investment.
Launch is followed by a 14-day bug-fix window. After that, maintenance is a monthly plan covering updates, monitoring and small changes. It is not bundled into the build price. You own the code and all accounts, so you are free to run the store with your own team or another supplier.