Ecommerce SEO
Ecommerce SEO that fills the cart
Category and product pages built to rank, product schema, clean site architecture, technical fixes and content, so your store wins search instead of relying only on ads.
Category and product pages built to rank, product schema, clean site architecture, technical fixes and content, so your store wins search instead of relying only on ads.
A store has an advantage most websites do not: every product and category is a page that can rank for something a buyer is searching. It also has a problem most websites do not. Filters, variants and sorting options can generate thousands of near-identical URLs that bury the pages which actually sell.
Ecommerce SEO is the work of making the first thing happen and preventing the second. Done well, it lowers what you pay for each sale, because the customer found you without an ad.
Category pages structured and written to rank for the terms buyers search before they choose a product.
Titles, descriptions and metadata that help individual products rank and get clicked.
Product, review and price schema so listings can earn rich results in search.
A clean structure and internal linking so crawl budget and link equity reach the pages that sell.
Crawlability, canonical hygiene for variants and filters, and speed, the ecommerce-specific traps handled.
Buying guides and comparisons that capture demand above the product page and funnel it down.
The same supplier text appears on every store that stocks the product. Pages with nothing of their own rarely rank.
Left unmanaged, colour, size and sort options create endless duplicate pages and waste the attention search engines give your site.
Removing a product page throws away whatever it had earned. Redirect it, or keep it live with alternatives.
Buyers often search by category before product. Category pages are frequently the most valuable pages on a store and the least worked on.
Ecommerce SEO is search optimisation built for online stores: making category and product pages rank, adding product schema, keeping large catalogues crawlable, and adding content that captures buyers earlier in their journey. It reduces how much you have to spend on ads to make sales.
Yes, both. Each platform has its own SEO quirks, Shopify's URL structure and app bloat, WooCommerce's performance and plugin choices, and we handle the platform-specific traps as well as the fundamentals.
Technical fixes and better product structure can help within weeks; category rankings and content compound over a few months. Larger catalogues take longer but also have more room to grow.
Usually some mix of thin or duplicated product content, missing schema, weak category structure, slow pages, or crawl budget wasted on filter and variant URLs. An audit tells you which, and because we build stores too, we can actually fix it.
They work best together. Ads deliver sales today; SEO compounds and reduces your cost per sale over time. We will tell you honestly where each fits for your store and margins.
Send us your site and we'll come back within 48 hours with what to fix first.