Brand identity, website, SEO and sales enablement for a global IT products and services company positioned across the USA and India.
appico's role: Brand, website, SEO and sales enablement
Oyelabs is a global IT products and services company with a strong technical team. What it needed was the layer on top: a brand that reads as credible at first glance, a website that converts, and search visibility for the terms its buyers use.
appico built that layer, and has worked alongside the company for three years.
Logo, colour, typography and voice, designed to read as globally credible at first glance.
A conversion-focused site that balances technical authority with an approachable interface.
On-page architecture and content aimed at high-intent development keywords.
Decks, one-pagers and proposals, everything the sales team needed.
“Working with Appico was so easy and delightful. Disciplined, committed, over-delivers. Three years in, I would re-hire any day.”
A focused look at the idea, goals and timeline, ending in a buildable spec and a clear technical roadmap.
Product structure, stack selection and AI integration, chosen around the delivery goals.
AI-accelerated development in parallel, with real commits every day.
Automated test suites plus manual QA, across devices.
Deployed to production and monitored, ready for real users.
Fixes and iteration as the user base grows.