Design, front-end and commerce experience for a prestige beauty storefront that has to hold luxury art direction and a deep catalogue at the same time.
appico's role: Design, front-end and commerce experience
Shiseido sells in a category where the product story carries the price. The storefront has to hold luxury art direction and a deep, fast-moving catalogue at the same time, with ranges, regimens and variants, and editorial content sitting right beside the buy button.
The difficulty is that those two things pull in opposite directions. Rich imagery slows a page down, and a large catalogue is hard to keep browsable.
A deep product architecture of ranges, regimens and variants, kept navigable.
Campaign and editorial content composed around the products it sells.
Luxury art direction, without slowing the path to the cart.
Asset and image delivery tuned for a media-heavy storefront.
A focused look at the idea, goals and timeline, ending in a buildable spec and a clear technical roadmap.
Product structure, stack selection and AI integration, chosen around the delivery goals.
AI-accelerated development in parallel, with real commits every day.
Automated test suites plus manual QA, across devices.
Deployed to production and monitored, ready for real users.
Fixes and iteration as the user base grows.