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UI/UX Design

UI/UX design that ships, not just shines

Interface and experience design for web and mobile, grounded in how people actually use your product, and delivered as a design system the build team works straight from.

UI/UX design that ships, not just shines

Good interface design is mostly invisible. People notice it only when it is missing: the button they cannot find, the form that loses their answers, the screen that gives no sign anything happened. Getting it right is less about how a screen looks and more about what happens between screens.

We design the flow first and the pixels second. AI tools are useful early on, for exploring concepts quickly and comparing directions, and we use them that way. The decisions about what a user needs at each step are still made by a person who has watched real people use real products.

Our take: design the flow before the screen. A beautiful interface on a confusing journey still loses the user, and it costs far less to fix a flow on paper than in code.
What's included

UI/UX Design, end to end

UX research

Flows, user needs and friction mapped before pixels, so design solves the real problem.

UI design

Interfaces that look considered and on-brand, and that feel obvious to use.

Prototypes

Clickable prototypes to test and align before a line of code is written.

Design systems

Reusable components and tokens so the product stays consistent as it grows.

Usability

Designs checked against real use, not just how they look in a portfolio.

Handoff to build

Delivered in the same system our developers build from, so what is designed ships.

What to watch for

Where this quietly goes wrong

The mistakes we see most often, so you can avoid paying for them.

Designing screens, not flows

A set of attractive screens is not a product. What matters is how a user gets from wanting something to having it.

Made for a portfolio

Designs that look striking in a showcase can be slow to build and awkward to use. We design what can ship.

Skipping the awkward states

Empty, loading and error states are where real use happens. Leave them undesigned and developers will improvise them.

No design system

Without shared components every new screen is designed from scratch, and the product drifts out of consistency.

Why appico

Made by the team founders re-hire

Research-led, not decoration
Delivered as a build-ready design system
Designed by a team that also ships the product
Consistent across web and mobile
Full ownership of source files
Common questions

UI/UX Design, asked and answered

What is the difference between UI and UX?

UX is how the product works, the flows, structure and decisions that make it usable; UI is how it looks and feels, the visual layer on top. Good products need both, and we design them together rather than in isolation.

Do you also build what you design?

Yes, that is the point. We hand off in the same design system our developers build from, so the interface you approve is the interface that ships, not an approximation.

Will I get a design system?

Yes, reusable components and tokens, so your product stays consistent as it grows and any future team can build on the same foundation.

How long does UI/UX design take?

It depends on the size of the product. A focused app or site is a few weeks; a larger product is scoped milestone by milestone with the timeline agreed upfront.

Which tools do you design in?

Primarily Figma, so you get live, shareable files and a system your team and developers can work from directly.

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Free quote

Tell us what you're building.

Send the brief and we come back within 24 hours, with questions and an honest scope.

First consultation is freeYou own the code and accounts from day oneFixed scope, milestone-based pricing
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