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Traffic that turns into business

Digital marketing that pays for itself

We run the three engines that matter now, SEO that compounds in Google, GEO/AEO that gets you cited by AI search like ChatGPT and Google AI Overviews, and paid ads that deliver leads while the organic grows. Everything measured, everything in your name.

appico digital marketing, SEO, GEO and paid ads
What we run

Three engines, one team

ORGANIC · COMPOUNDS OVER TIME

Search Engine Optimisation (SEO)

Technical foundations, on-page structure and content clusters that own the questions your buyers search. The same machinery behind our own 140-guide content cluster, applied to your business.

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AI SEARCH · THE NEW FRONT PAGE

AI Visibility (GEO & AEO)

Generative & answer engine optimisation, structured content, entities and schema that make ChatGPT, Perplexity, Gemini and Google AI Overviews cite your brand instead of a competitor.

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PAID · DELIVERS THIS MONTH

PPC, Google & Meta Ads

Campaigns built on real conversion tracking, not guesswork, search, shopping and social ads managed weekly, reported monthly, with spend accountable to leads.

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How an engagement runs

Audit first. Spend second.

1

Audit

Site, analytics, rankings and competitors, we find where the traffic and the leaks actually are.

2

Strategy

A written plan with keywords, content, campaigns and budgets, you see the whole play before anything runs.

3

Execute

Technical fixes, content, campaigns, shipped in weekly cycles you can follow.

4

Report & iterate

Monthly numbers on traffic, rankings, conversions and spend, plus the next month's moves.

Why appico

Marketing from the team that also builds the website

Most agencies market a site they can't touch. We build and fix the site itself, page speed, schema, landing pages, forms, so recommendations become deployments, not PDFs.

Ad accounts, GA4 & Search Console owned by you from day one
Landing pages and site fixes shipped by our own developers
Monthly plain-English reporting, spend, leads, next steps
No long lock-ins; we earn the renewal each quarter
Content written for buyers, structured for search engines
One team for web, product and growth, nothing lost in handoffs
Common questions

Digital marketing, asked and answered

Do you handle SEO, AI visibility and paid ads, or do I have to choose?

All three, and for most businesses we recommend a sequenced mix: a modest paid layer for immediate signal on what converts, feeding an SEO plan that compounds over time, with GEO/AEO layered on top so AI search engines like ChatGPT and Google AI Overviews cite you too. We scope each independently so you only pay for what you need.

How do you report results?

A monthly report built on Google Analytics 4 and Search Console data you own: traffic, rankings, conversions and spend, plus what we changed and what we're doing next. No vanity dashboards.

Do I keep ownership of the ad accounts and analytics?

Always. Ad accounts, GA4, Search Console and tag containers are created in your name from day one. If we part ways, everything stays with you.

What does digital marketing cost with appico?

SEO engagements are scoped monthly based on the size of the site and content plan; PPC management is a monthly fee alongside your ad spend, which is paid directly to Google or Meta. Ask us for a quote, we respond within 24 hours.

Free growth audit

Find out where your next 100 leads are hiding.

Send us your website, we'll come back with an honest audit of your SEO and paid opportunities, within 48 hours, no strings.

Request the audit Founder@appico.in