Logo Design
Logo design that works everywhere
A distinctive logo, and the identity around it, colour, type, marks and usage rules, so your mark looks right on a website, an app, a sign and a favicon, not just a slide.
A distinctive logo, and the identity around it, colour, type, marks and usage rules, so your mark looks right on a website, an app, a sign and a favicon, not just a slide.
A logo is seen small far more often than it is seen large. It sits in a browser tab, an app icon, an email signature and the corner of an invoice. A mark that only works at full size on a white slide will let you down in most of the places it actually appears.
That is why we design a logo as a small system rather than a single drawing. The primary mark, the compact versions, the colours and the type are decided together, with rules for using them, so the brand looks the same wherever someone meets it.
A primary logo plus the horizontal, stacked, icon and mono versions real use demands.
A palette and typography that carry the brand beyond the logo itself.
Clear rules on spacing, sizing, colour and misuse so the mark stays consistent.
Vector and raster in every format your team, printer and developers will need.
The small-size versions that most logo projects forget, done right.
Designed by a team that also builds the site and app the logo lives in.
The mistakes we see most often, so you can avoid paying for them.
Fine detail disappears at small sizes. We test every mark as an icon before we show it to you.
Averaging everyone's preferences produces a mark nobody dislikes and nobody remembers. One clear brief decides better.
A logo built on this year's style looks dated next year. Distinctive and simple lasts longer than fashionable.
Without guidelines a logo gets stretched, recoloured and crowded. A short rule sheet keeps it consistent as the team grows.
It depends on scope, from a focused logo and mini-guide to a full identity system. Pricing is fixed by milestone and agreed upfront, so there are no surprises.
You choose. Many clients start with the logo and the essential system around it, colour, type and usage, so the mark actually holds together everywhere it appears. We scope to what you need.
Vector source files plus every export format your team, printers and developers need, including favicon and app-icon sizes, all yours to keep.
We work in rounds against a clear brief so the logo converges rather than wanders, and we agree the number of rounds before we start.
A focused logo and essential system typically takes a couple of weeks. A full brand identity takes longer and is scoped milestone by milestone.