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Ecommerce Development

Ecommerce websites that actually sell

Shopify, WooCommerce or a custom storefront, wired to payments, inventory and analytics, fast on mobile, SEO-ready, and built to turn browsers into buyers.

Ecommerce websites that actually sell

An online store is a system, not a website with a cart. The catalogue, the checkout, payments, stock, shipping and refunds all have to agree with each other, every time, for every order. Stores that look finished on launch day tend to show their gaps in week two, when the first refund or partial shipment arrives.

We choose the platform for your catalogue and your team, then build the unglamorous parts properly: what happens when a payment fails, when stock runs out mid-checkout, when a customer cancels after dispatch. Those moments decide whether people buy from you twice.

Our take: payments are where cheap store builds quietly break. Decide the refund and cancellation rules before launch, and make sure every order reconciles, or you will be settling disputes by hand.
What's included

Ecommerce Development, end to end

Shopify

Fast, reliable Shopify stores and custom themes for brands that want to sell without managing servers.

WooCommerce

WordPress-based stores when you want full control of content and checkout under one roof.

Custom storefronts

Headless and bespoke builds when your catalogue or workflow outgrows off-the-shelf platforms.

Payments & checkout

Cards, wallets and the local methods your market expects, with a checkout tuned to reduce drop-off.

Product SEO

Category and product pages structured with schema so they win search, not just look good.

Analytics & CRO

Real conversion tracking and iterative improvements so the store gets better every month.

What to watch for

Where this quietly goes wrong

The mistakes we see most often, so you can avoid paying for them.

Platform chosen by habit

Shopify, WooCommerce and custom builds suit different catalogues and teams. The right choice depends on yours, not on what an agency prefers to build.

A checkout with friction

Forced sign-up, surprise shipping costs and slow pages lose orders at the last step. We remove the friction and measure the result.

Refunds as an afterthought

Without clear refund and cancellation rules built in, every exception becomes manual work and an unhappy customer.

Launching without tracking

If you cannot see where buyers drop off, you cannot improve. Conversion tracking goes in before the first visitor.

Why appico

Made by the team founders re-hire

Shopify, WooCommerce or custom, chosen for your catalogue
Checkout tuned to convert, not just to work
Product and category SEO built in
Payments set up for the markets you sell in
Full ownership of the store and its data
Common questions

Ecommerce Development, asked and answered

Shopify or WooCommerce, which is right for me?

Shopify if you want speed to launch and low maintenance; WooCommerce if you want full control and content and store under one WordPress roof. We will recommend honestly based on your catalogue size, team and budget, not on what is easiest for us.

How much does an ecommerce website cost?

It depends on catalogue size, custom features and integrations. We price fixed scope by milestone so you know the number upfront, and we start lean when it makes sense to prove the store before expanding.

Which payment methods can you set up?

Cards and wallets through providers such as Stripe and PayPal, plus the local methods your buyers expect, for example iDEAL in the Netherlands or UPI in India, all wired into a checkout tuned to reduce abandonment.

Will my products rank on Google?

We build product and category pages with proper structure and schema, the foundation of ecommerce SEO. Pair it with our ecommerce SEO service and the store is built to win search, not just to exist.

Can you migrate my existing store?

Yes, we migrate catalogues, customers and content while protecting your existing SEO with proper redirects, so you keep the rankings you have earned.

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