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AWS

AWS development and hosting, in an account you own

We set up and build on AWS for products that need reliable hosting, a chosen data region and room to grow. The account is yours from the first day, with billing alerts switched on.

AWS development and hosting, in an account you own

Amazon Web Services is the largest of the cloud providers. It rents out servers, databases, file storage and hundreds of other building blocks, and you pay for what you use. Almost anything can be built on it, which is both the attraction and the danger. AWS gives you every option and very little guidance, so the result depends heavily on who sets it up.

Choose AWS when your product holds customer data that must sit in a particular region, such as the EU or UK, when enterprise buyers will ask where and how you host, or when you expect growth that a simple hosting plan will not carry. For a first MVP with a few hundred users, a managed platform is often quicker and cheaper to run. We will say so. Moving to AWS later is a normal, planned step, provided the application was built in a portable way.

Our take: most early products on AWS are over-built. A startup with two hundred users does not need a cluster of containers and a dedicated operations engineer. Start with the smallest setup that has backups, monitoring and a staging environment. Add complexity only when traffic forces the decision.
What we build with it

AWS, in practice

Application hosting

Web apps and APIs deployed on servers, containers or serverless functions, chosen to suit the workload and the budget.

Managed databases

PostgreSQL on a managed database service with automated backups and a tested restore procedure.

File storage and delivery

Uploads, images and documents stored privately and served quickly through a content delivery network.

Environments and deployment

Separate staging and production, with automated deployment so releases are repeatable and reversible.

Monitoring and alerts

Logs, uptime checks and error alerts, so you hear about a problem from us and not from a customer.

Migrations to AWS

Moving products from managed platforms or shared hosting onto AWS with a rehearsed cutover and rollback plan.

Is it right for you

When AWS fits, and when it does not

A good choice when

  • Customer data must stay in a specific region such as the EU or UK.
  • Enterprise or regulated buyers will review your hosting.
  • You expect traffic or data volumes beyond a simple hosting plan.
  • You need background workers, queues or file processing.

Look elsewhere when

  • A brochure website, which needs simple hosting and nothing more.
  • A first MVP still testing whether anyone wants the product.
  • A team with nobody available to look after infrastructure each month.
How we work

From brief to live product

1

Account and access

You open the AWS account and invite us with limited permissions. Multi-factor login and billing alerts are set before anything is deployed.

2

Design the smallest setup

We choose region, hosting type and database size for current needs, and write down what would trigger the next upgrade.

3

Build and automate

Infrastructure is defined in code, with staging and production environments and automated deployments. A staging link is with you by day 3.

4

Test recovery, then launch

We restore a backup and rehearse a rollback before go-live. After launch you have a 14-day bug-fix window and an optional monthly maintenance plan.

What to watch for

Where this quietly goes wrong

Account in the agency's name

If your agency owns the AWS account, they own your product's home. Disputes become hostage situations. The account must be opened by you, with the agency invited as a user you can remove.

No billing alerts

AWS charges by usage and does not stop at a limit by default. A misconfigured service or a traffic spike can produce a large bill. Budget alerts take minutes to set and are often skipped.

Public storage buckets

File storage set to public by mistake is a well-known cause of data leaks. Customer uploads should be private, served through short-lived links, and checked as part of every launch.

Backups never restored

A backup that has not been restored is a hope, not a backup. We run a test restore before launch, because the first attempt should not happen during an emergency.

Why appico

Made by the team founders re-hire

AWS is our published hosting choice for client products.
Your account, your billing, our access revocable at any time.
Sized for today with a written path to scale.
Backups restored in testing before launch.
Maintenance offered as a clear monthly plan.
Common questions

AWS, asked and answered

AWS vs a managed platform like Vercel or Supabase, which is right?

Managed platforms are faster to start and need less upkeep, which suits most MVPs. AWS gives more control over cost at scale, data location and architecture, in exchange for more setup and maintenance. Many products sensibly begin on a managed platform and move to AWS once usage and customer requirements justify it.

How much does AWS hosting cost?

It depends on traffic, data and the services used, so an honest figure needs your numbers. Small products can run on a modest monthly bill. The bill goes to you directly from Amazon, with no markup from us. Our build pricing is separate: MVPs from $10,000, with maintenance as a monthly plan.

Can my data stay in the EU or UK?

Yes. AWS lets you choose the region where servers, databases and files are located, including regions in the EU and the UK. We select the region at the start and keep backups there too. Hosting location is one part of GDPR compliance. It does not replace the legal and process work.

Who owns the AWS account?

You do. You create it with your company email and payment method, and you invite us with the permissions we need. When the project ends, or if you change teams, you remove our access in a minute. We will not host a client product in an account that belongs to us.

Can you reduce an existing AWS bill?

Often, yes. Common causes of waste are oversized servers, forgotten test environments, unused storage and data transfer that a content delivery network would cut. We review the bill and the setup, then give you a list of changes ranked by saving and risk. We do not promise a number before looking.

Do I need a DevOps engineer on staff?

Not for an early product. A well-automated setup needs a few hours of attention a month for updates, monitoring and cost checks. Our monthly maintenance plan covers that. A dedicated hire makes sense later, when the infrastructure is large enough that someone should be thinking about it every day.

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