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For London founders

App & software development for London startups

appico is an India-based, AI-amplified studio that designs, builds and ships apps, websites and software for founders in London and the UK. Senior team, about 7 hours of working-day overlap with UK time, and the code in your name from day one.

The short version: you get a senior London-facing product team at India rates, roughly a quarter to a third of local cost, with about 7 hours of working-day overlap with UK time and full ownership. London is one of the largest startup and fintech hubs in Europe, and local senior engineering is among the most expensive anywhere. Building with appico gives you that senior talent without the local salary and hiring wait.

Why London founders build with appico

Hiring senior engineers in London is slow and expensive, and the UK rates for a designer, developer, QA or AI engineer run several times what the same seniority costs in India. We close that gap honestly: a senior India team, available now rather than after months of hiring, building the same quality a local team would, and we are upfront that we deliver from India rather than a London office.

This pairs naturally with our guide to outsourcing app development to India, which covers the savings, the process and how to vet a team.

How the time difference actually works

UK morning lines up with the India afternoon, so you get most of a shared working day for calls and reviews without changing your hours. In practice that means a predictable daily window for calls, demos and decisions, with the rest of the day spent building. Where the overlap is short, we run a dedicated shift aligned to your hours at a small premium, so you are never waiting a full day for a reply.

What we build for London teams

How it works, and what you get

Pricing: a website from 1,000 dollars, a well-scoped MVP from 10,000 including source and deployment, a mobile app from 12,000, larger builds up to about 150,000. See the full picture in our MVP cost guide and US vs India cost breakdown.

London questions, answered

Does appico have an office in London?

No. appico is an India-based studio and we build for London founders remotely. You get senior engineering at India rates, with about 7 hours of working-day overlap with UK time and clear communication, and you own all the code and accounts.

How do you handle the time difference with London?

UK morning lines up with the India afternoon, so you get most of a shared working day for calls and reviews without changing your hours. We set fixed overlap hours for calls and standups, work asynchronously the rest of the day, and can provide a dedicated UK-hours shift at a small premium.

How much does it cost to build an app from London with appico?

Pricing is fixed by milestone and agreed before we start. A website starts from 1,000 dollars, a well-scoped MVP from 10,000 including source code and deployment, and a mobile app from 12,000, with larger builds up to about 150,000. Building with a senior India team keeps it well below local the UK rates.

Will I own the code and accounts?

Yes, always. Source code, repositories, domains, hosting and app-store accounts are in your name from day one, with an NDA on request. The product is your asset, not a rental.

Is the quality as good as hiring locally in London?

Quality varies between companies, not countries. Our senior engineers have shipped for global brands, and we back it with code review, testing and a staging link by day 3. Vet the team, not the geography.

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Building for London? Tell us what you need.

We reply within 24 hours with questions and an honest scope, not a canned pitch.

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